Persil Ultra Concentrated ↗ is the new top-performing laundry detergent on my board. It’s an absolute beast, scoring a 108.0, the highest score I have ever given.
My board is built around Tide Hygienic Pods at 100, and a wash with water alone scores 1. Anything that gets more stain out than Tide Hygienic Pods scores above 100. Until now the best I had measured was Ariel 2X powder ↗ at 102.4.
What drove the score
The score was driven mostly by incredible cold water results, which is usually where a detergent’s overall performance suffers. In fact, its cold water score beat some detergents’ hot water scores.
At about 20 cents a load, right at the industry average, it’s very reasonably priced. And as the name says, it’s ultra concentrated. The recommended dose is just 1.5 tablespoons (22 ml) for a medium load, so one bottle should last you ages.
It comes in free and clear
I’m also really glad it comes in a free and clear option, since I’m usually not a fan of Persil’s fragrances. That version has no dye and no perfume, and in the US it is sold as Persil Free & Sensitive ↗.
I recommend it, and it may even become my daily driver.
Persil has been close for a while
At my 2025 award show I said that all of the Persil lineup is really strong, and that Henkel, who make Persil, know what they are doing. Persil Advanced Clean liquid scored 87.2 and cracked my 2025 top five, and the German edition of the Persil discs scored 97.8. My one complaint was that Persil’s scent is polarizing and they don’t make a lot of free and clear products.
To avoid confusion: Persil Ultra Concentrated is not the same as Persil Triple Care, which scored a 79.1. Triple Care is still very good and highly recommended, but it’s a different product.
A quick note to Ariel 2X fans
You have nothing to worry about. Ariel 2X is still a great product, and if you like it, keep using it. The difference in stain removal among the top products is marginal, and performance is only one of many factors to consider when buying. Ariel 2X, for example, is heavily perfumed, which is why I’ve never used it myself.
My verdict
I recommend it, and it may even become my daily driver. It’s a very impressive product and definitely worth a try. Huge congratulations to Persil and Henkel on this achievement.
The full report card, how it compares with the other Persils I have scored, and the questions people ask are on my full Persil Ultra Concentrated review.